Effective Marketing in the Customer Experience Economy

Just how far will Google Maps go to help consumers find their way, watch satellitte images of roads, houses, living rooms? This short comedy named "The Vacationers" provides an interesting perspective.

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Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.

See this educational program and many others like it at Marketingboss TV

Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.