July 16, 2006
Cost of blocked email grows
The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003.
During the same period, the percentage of improperly blocked messages will drop from 17% last year to just under 10%, according to a report from Jupiter Research.
Read the full article: http://customaxi.typepad.com/maximizing_marketing/2006/02...
08:20 Posted in Email Marketing | Permalink | Email this | Tags: email marketing, spam, michael leander, permission marketing