March 15, 2007
Advertisement banner effectiveness?
Please provide your thoughts on your experience with advertisement banners.
08:55 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, marketingboss, poll, michael leander, customaxi, advertising, banner
March 06, 2007
Preferred marketing agency in the future
According to a survey recently conducted by Marketingboss, the majority of CMO's prefer a one-stop-shop-agency offering all disciplines in the future.
Read survey results and full comments here: http://customaxi.typepad.com/marketingboss/2007/03/prefer...
08:40 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketingboss, cmo, survey, poll, marketing, customaxi, michael leander
February 03, 2007
Marketingboss Poll
Please provide your thought on your (future) marketing agency supplier preference.
11:15 Posted by Michael Leander Nielsen in Polls | Permalink | Comments (0) | Email this | Tags: poll, survey, marketing, marketingboss, michael leander nielsen, customaxi, marketingagency
January 25, 2007
Poll result: Marketing challenge 2007
| Marketing challenge 2007 | ||||||||||||||||||||||||
What is your biggest marketing challenge in 2007?
Poll conducted by Customaxi on behalf of "Marketingboss". Poll closed on January 24th. 2007. |
Michael Leander Nielsen comments:
I am puzzled and relieved. Only 5% see the alignment of sales and marketing as a challenge. Is that because the voters already have implemented a tight alignment, or because it is not a priority? My guess is the latter. Which of course is a shame.
But I - for one - am glad that 37% plan to focus on building customer loyalty, improving customer loyalty. And since increasing the customer experience often also directly supports a customer loyalty focus, I guess it is fair to say that more than half of the CMO's surveyed find that customer loyalty is the #1 focus in 2007.
In a future article I will talk about the average CMO's reluctancy to focus on Marketing ROI. The fact that only 16% find this area to be important is neither surprising nor uncommon.
05:20 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, poll, customaxi, michael leander, leander nielsen, marketingboss, marketing challenge
January 15, 2007
Poll: Biggest Marketing challenge in 2007 ?
19:50 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, poll, michael leander nielsen, customaxi, marketingboss