January 06, 2008

eMarketer’s Ten Key Predictions for 2008

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A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;

  • Online Ads Remain Resilient
  • Video Surge Slows
  • Social Network Advertising Hits $1.6 Billion
  • Networking Goes Beyond MySpace and Facebook
  • YouTube Decides the Election
  • Beijing Olympics Pumps Up Ad Spending
  • Buy Online, Pick Up In-Store Becomes Expected Feature
  • Movie Downloading Hits the Mainstream
  • Music Marketers Roll Out New Business Models
  • Dynamic Ads Heighten Gaming Revenue Potential

If you want to real the full story, you can find it at emarketers website:

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