February 05, 2008
Video ad spending shows phenomenal growth
According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.
07:36 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: marketing, advertising, forecasting, metrics, emarketer, michael leander nielsen, customaxi
November 23, 2007
Word of Mouth Versus Traditional Marketing. Friend or Foe?
In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. Read the article at Return on Behavior Magazine
10:05 Posted by Michael Leander Nielsen in Marketing and Networking | Permalink | Comments (0) | Email this | Tags: marketing, graham hill, word of mouth, customaxi, michael leander nielsen
Turning Customers Into Good Corporate Citizens
In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.
09:50 Posted by Michael Leander Nielsen in Customer experience | Permalink | Comments (0) | Email this | Tags: customer citizinship behaviors, return on behavior magazine, customaxi, michael leander nielsen
November 13, 2007
Prerequisites for cross- and up-selling
In many companies the focus is about the tools rather than the means. Many companies are focusing on how to shorten the time the customer is on the line or using a lot of resources moving the customer to self-service systems, so that they forget that it is not about the call, but about the customer.This is behavior driven.
Pay agents to shorten queue times, they shorten queue times. Pay them to move customers to self-service systems; they move customers to self-service systems. And that so effectively, that the customer got forgotten in the process.
Read the full article at Return on Behavior Magazine
06:35 Posted by Michael Leander Nielsen in Loyalty and retention | Permalink | Comments (0) | Email this | Tags: return on behavior magazine, loyalty, contact center, michael leander nielsen, leander, customaxi, TeleFaction
May 17, 2007
Can you use podcasts and video podcasts to inspire and educate the marketing staff?
A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?
Please submit your vote. Results will be published in a Marketingboss issue.
05:15 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, polls, michael leander nielsen, customaxi, marketingboss, podcast, videopodcast
May 11, 2007
Banner advertisement not effective according to CMOs
In a recent survey conducted by Marketingboss, the vast majority of respondents found banner advertisement to be highly ineffective and a vast of money.
Read on here
07:18 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Email this | Tags: banner, advertisement, customaxi, michael leander nielsen
February 03, 2007
Marketingboss Poll
Please provide your thought on your (future) marketing agency supplier preference.
11:15 Posted by Michael Leander Nielsen in Polls | Permalink | Comments (0) | Email this | Tags: poll, survey, marketing, marketingboss, michael leander nielsen, customaxi, marketingagency
January 26, 2007
Loyal behavior reflects on ROI
Persistence with loyalty development undoubtedly led to a surplus on the bottom line for Andersen & Martin - the largest car dealer in Denmark, and simply proves the invaluable link between loyal co-workers and loyal customers.
In this article Peter Winther discusses the case as it were for Andersen & Martini, a Copenhagen based public company. The company turned red numbers to black in record time. One of the key instruments being the design and implementation of an impressive and highly effective marketing loyalty program.
-> Article is found here: Return on Behavior Magazine
-> Visit Andersen & Martini (in Danish)
-> Download the article as PDF: LoyalBehaviorReflectsROI_PeterWinther_Article.pdf
07:25 Posted by Michael Leander Nielsen in Loyalty and retention | Permalink | Email this | Tags: andersen martini, peter winther, loyalty, ROI, marketing, Customaxi, Michael Leander Nielsen
The money in your Customer Experience
The service, that your customers experience is a key component in your ability to secure customer loyalty.
For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors?
Read full article
Contact Customaxi if you want to know more about this subject
06:50 Posted by Michael Leander Nielsen in Customer experience | Permalink | Email this | Tags: customer experience, customaxi, michael leander nielsen, fredrik abildtrup, telefaction, return on behavior magazine
January 17, 2007
Smart Spenders: The Global Innovation 1000
Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.
What does Dentsply International, a midsized manufacturer of dental products in York, Penn., have in common with Kobe Steel, a Japanese metals producer? What qualities are shared by Cadbury Schweppes, the European candy and beverage company; Tata Motors, the up-and-coming Indian automaker; and Google, the superstar of Silicon Valley? What links Caterpillar, the leviathan of earthmoving equipment, with Apple, the nimble conjurer of the iPod Nano, and Adidas, the German purveyor of sportswear? What does Toyota have in common with Christian Dior?
Read full article here: http://www.strategy-business.com/resilience/rr00039
08:35 Posted by Michael Leander Nielsen in Customer experience | Permalink | Email this | Tags: marketing, innovation, michael leander nielsen, customaxi, R&D spending