Effective Marketing in the Customer Experience Economy

• Online Ads Remain Resilient

• Video Surge Slows

• Social Network Advertising Hits $1.6 Billion

• Networking Goes Beyond MySpace and Facebook

• YouTube Decides the Election

• Beijing Olympics Pumps Up Ad Spending

• Buy Online, Pick Up In-Store Becomes Expected Feature

• Movie Downloading Hits the Mainstream

• Music Marketers Roll Out New Business Models

• Dynamic Ads Heighten Gaming Revenue Potential
  
  

If you want to real the full story, you can find it at emarketers website:

Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.
This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.

Read Doug Leathers article here

TeleFaction recently published their latest Return on Behavior Magazine in English.  With interesting articles covering modern marketing topics in the areas of customer experience, customer centricity, marketing, marketing management, dialogue marketing and much more.

Return on Behavior Magazine is recommendable. Read on.

I am furious. I mean; seriously!

Every single day my Google Gmail account receives loads of newsletters, promotional emails and offerings as well as invitations to seminars, webinars and surveys. And that is all fine because I have subscribed to receive the stuff at some point. 

But I cannot get over that the "one size fits" all approach is still the method of choice for the vast majority of email marketers. They do not even pretend to care about my needs, my interests, what is relevant to me, what makes me tick, what is likely to win my business.

If it wasn't for my professional interest in staying current, I would have opted-out a long time ago.

So these days I ask myself, when will marketers finally open their eyes and smell the coffee? Why do they not take a quick glance at the large selection of marketing automation vendors offering easy to use and relatively inexpensive tools enabling marketers to individualize the communication?  Why should they you ask?

Don't spam me until I die
Well it is indeed a very easy question to answer. Because if marketing accountability is important, it is evident that a individualized approach is many times more effective than the one size fits all approach. And what's more the side-effects are attractive too;

- an increase in the customer experience helps build, sustain and develop your reputation
- a good reputation supports your referral (word of mouth) mechanisms
- relevant communication is far more likely to decrease the permission opt-out rate
- relevant communication pr.definition increase the consumer interest in the messages the marketer is sending. Consumers will read and decide on your offering more frequently than they do with your current one size fits all approach

Email communication overload is indeed a problem for all marketers. While it is not the only problem, it is a big part of it.

Since this is a Furious Michael Article,  I have to keep it short and save the rest of that discussion for a future post.

Feel free to get in touch if you want to chat about the issues above: Michael Leander Nielsen, Customaxi

Danny Kaye sang Wonderful Wonderful Copenhagen. While I do not recall the name of the movie, I can guarantee that in the month of May it has been absolutely true. Carsten Franke, Coloplast, Christopher Plantener, Customaxi, and I, Michael Leander, had lunch in Tivoli on Saturday May 5th. Nice. Feel free to glance the pictures from the day and night by clicking below.

View Pictures from Tivoli in May

Oeresund Business Club hosted an event on March 27 at Cafe Selina in Copenhagen. The theme of the event was personal development and career planning.

The main speaker was coach Lau Laursen from Coach Key. Some 60 people from some 15 countries attended. I had the impression that quite a number of people managed to connect to relevant people.

Prizes at the event were sponsored by ParX, PassOn Media and Strongmind.

Enjoy some of the pictures by following the link below.

View Oeresund Business Club March 27th 2007

Please provide your thoughts on your experience with advertisement banners.

According to a survey recently conducted by Marketingboss, the majority of CMO's prefer a one-stop-shop-agency offering all disciplines in the future.

Read survey results and full comments here: http://customaxi.typepad.com/marketingboss/2007/03/prefer...

An acquintance of mine, Australian born Andrew Martyn, is about to launch a very interesting service. This unique service will indeed benefit the music community. And no, its not just another "Napster clone". Andrew is the CEO of www.touchplaymusic.com. The company is currently introducing a very nice, easy to use, feature packed solution, which will enable artists, bands, musicians to develop and publish a user-attractive website.

Do pay a visit to: www.touchplaymusic.com or visit some of their artists;

Aiana Aliss:  www.aianaaliss.com
Jascha Richter: www.jascharichter.com
Michael Learns to Rock: www.mltr.dk
Erann DD: www.erann.com
Bryan Rice: www.bryanrice.com