Effective Marketing in the Customer Experience Economy

According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.

In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. Read the article at Return on Behavior Magazine

In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.

In many companies the focus is about the tools rather than the means. Many companies are focusing on how to shorten the time the customer is on the line or using a lot of resources moving the customer to self-service systems, so that they forget that it is not about the call, but about the customer.This is behavior driven.

Pay agents to shorten queue times, they shorten queue times. Pay them to move customers to self-service systems; they move customers to self-service systems. And that so effectively, that the customer got forgotten in the process.

Read the full article at Return on Behavior Magazine

A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?

Please submit your vote. Results will be published in a Marketingboss issue.

In a recent survey conducted by Marketingboss, the vast majority of respondents found banner advertisement to be highly ineffective and a vast of money.

Read on here

Please provide your thought on your (future) marketing agency supplier preference.

Persistence with loyalty development undoubtedly led to a surplus on the bottom line for Andersen & Martin - the largest car dealer in Denmark, and simply proves the invaluable link between loyal co-workers and loyal customers.

In this article Peter Winther discusses the case as it were for Andersen & Martini, a Copenhagen based public company. The company turned red numbers to black in record time. One of the key instruments being the design and implementation of an impressive and highly effective marketing loyalty program.

-> Article is found here: Return on Behavior Magazine
-> Visit Andersen & Martini (in Danish)
-> Download the article as PDF: LoyalBehaviorReflectsROI_PeterWinther_Article.pdf

The service, that your customers experience is a key component in your ability to secure customer loyalty.

For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation  between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors? 

Read full article

Contact Customaxi if you want to know more about this subject

Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.

What does Dentsply International, a midsized manufacturer of dental products in York, Penn., have in common with Kobe Steel, a Japanese metals producer? What qualities are shared by Cadbury Schweppes, the European candy and beverage company; Tata Motors, the up-and-coming Indian automaker; and Google, the superstar of Silicon Valley? What links Caterpillar, the leviathan of earthmoving equipment, with Apple, the nimble conjurer of the iPod Nano, and Adidas, the German purveyor of sportswear? What does Toyota have in common with Christian Dior?

Read full article here: http://www.strategy-business.com/resilience/rr00039