Effective Marketing in the Customer Experience Economy

According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.

Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.

I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.

Visit the site

There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.

In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is – I have no idea).