January 12, 2008
Interesting tool for monitoring web marketing and web statistics, metrics
I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.
Visit the site
There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.
In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is – I have no idea).
12:05 Posted by in Internet technology | Permalink | Comments (0) | Trackbacks (0) | Email this | Tags: marketing, webmetrics, metrics, customaxi, marketingboss, compare, compete
January 10, 2008
Best introduction wins a credit card control
The best introduction written and published in the Marketingboss Forum by January 31st. 2008, wins a credit card control in stainless steel designed and manufactured by Corpus Copenhagen.
All you have to do is to introduce yourself to the community.
Click here to go to the introduction forum
Click here to use the introduction template
09:10 Posted by in Polls | Permalink | Comments (0) | Email this | Tags: marketing, marketingboss, corpus, introuction, win
January 06, 2008
eMarketer’s Ten Key Predictions for 2008
A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;
- Online Ads Remain Resilient
- Video Surge Slows
- Social Network Advertising Hits $1.6 Billion
- Networking Goes Beyond MySpace and Facebook
- YouTube Decides the Election
- Beijing Olympics Pumps Up Ad Spending
- Buy Online, Pick Up In-Store Becomes Expected Feature
- Movie Downloading Hits the Mainstream
- Music Marketers Roll Out New Business Models
- Dynamic Ads Heighten Gaming Revenue Potential
If you want to real the full story, you can find it at emarketers website:
12:30 Posted by in Marketing Future | Permalink | Comments (3) | Trackbacks (0) | Email this | Tags: marketing, online marketing, marketing trends, customaxi, michael leander, marketingboss
May 17, 2007
Can you use podcasts and video podcasts to inspire and educate the marketing staff?
A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?
Please submit your vote. Results will be published in a Marketingboss issue.
05:15 Posted by in Polls | Permalink | Email this | Tags: marketing, polls, michael leander nielsen, customaxi, marketingboss, podcast, videopodcast
March 15, 2007
Advertisement banner effectiveness?
Please provide your thoughts on your experience with advertisement banners.
08:55 Posted by in Polls | Permalink | Email this | Tags: marketing, marketingboss, poll, michael leander, customaxi, advertising, banner
March 06, 2007
Preferred marketing agency in the future
According to a survey recently conducted by Marketingboss, the majority of CMO's prefer a one-stop-shop-agency offering all disciplines in the future.
Read survey results and full comments here: http://customaxi.typepad.com/marketingboss/2007/03/prefer...
08:40 Posted by in Polls | Permalink | Email this | Tags: marketingboss, cmo, survey, poll, marketing, customaxi, michael leander
February 03, 2007
Marketingboss Poll
Please provide your thought on your (future) marketing agency supplier preference.
11:15 Posted by in Polls | Permalink | Comments (0) | Email this | Tags: poll, survey, marketing, marketingboss, michael leander nielsen, customaxi, marketingagency
January 25, 2007
Poll result: Marketing challenge 2007
| Marketing challenge 2007 | ||||||||||||||||||||||||
What is your biggest marketing challenge in 2007?
Poll conducted by Customaxi on behalf of "Marketingboss". Poll closed on January 24th. 2007. |
Michael Leander Nielsen comments:
I am puzzled and relieved. Only 5% see the alignment of sales and marketing as a challenge. Is that because the voters already have implemented a tight alignment, or because it is not a priority? My guess is the latter. Which of course is a shame.
But I - for one - am glad that 37% plan to focus on building customer loyalty, improving customer loyalty. And since increasing the customer experience often also directly supports a customer loyalty focus, I guess it is fair to say that more than half of the CMO's surveyed find that customer loyalty is the #1 focus in 2007.
In a future article I will talk about the average CMO's reluctancy to focus on Marketing ROI. The fact that only 16% find this area to be important is neither surprising nor uncommon.
05:20 Posted by in Polls | Permalink | Email this | Tags: marketing, poll, customaxi, michael leander, leander nielsen, marketingboss, marketing challenge
January 15, 2007
Poll: Biggest Marketing challenge in 2007 ?
19:50 Posted by in Polls | Permalink | Email this | Tags: marketing, poll, michael leander nielsen, customaxi, marketingboss