February 21, 2008
HOW FAR WILL GOOGLE MAPS GO?
Just how far will Google Maps go to help consumers find their way, watch satellitte images of roads, houses, living rooms? This short comedy named "The Vacationers" provides an interesting perspective.
Watch this and many more videos at the Marketingboss TV Channel. It is absolutely free.
07:30 Posted by Michael Leander Nielsen in Leisure | Permalink | Comments (0) | Email this | Tags: marketing, google maps, comedy, tv, video, marketing tv, marketingboss tv
CASE STUDY: GEEK SQUAD´S UNIQUE MARKETING PROFILE
Geek Squad is a hugely popular PC repair (etc) service. The company developed their own culture, which has been very successful. Geek Squad founder Robert Stephens shares the story at the London Marketing Society.
Watch this marketing TV program and many others at Marketingboss TV Channel
07:20 Posted by Michael Leander Nielsen in Case study - marketing | Permalink | Comments (0) | Email this | Tags: case study, geek squad, marketing, robert stephens, london marketing society
GREEN MARKETING: ARE CAR COMPANIES GREEN-WASHING?
Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.
See this educational program and many others like it at Marketingboss TV
07:10 Posted by Michael Leander Nielsen in Customer experience | Permalink | Comments (0) | Email this | Tags: green marketing, car, automative industry, marketing, tv, video, marketing boss channel
February 19, 2008
FUTURE CONSUMER TRENDS - LECTURE BY DR. DIXON
Marketingboss TV recently featured a more than 1 hour long presentation given by Dr. Patric Dixon about future consumer trends. The presentations provides valuable insight to anyone into futurism, future marketing strategies, consumerism, lifestyle and consumer trends.
If you want to understand consumers and business buyers alike, you might like to know that Dr. Patric Dixon is a world authority on the subject.
Well worth watching. Click here to watch
05:40 Posted by Michael Leander Nielsen in Marketing Future | Permalink | Comments (0) | Email this | Tags: marketing, patric dixon, future, marketing trends, futurism, marketing strategies, marketing boss
February 05, 2008
Video ad spending shows phenomenal growth
According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.
07:36 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: marketing, advertising, forecasting, metrics, emarketer, michael leander nielsen, customaxi
TV Watchers More Engaged If Viewing Online
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.
07:30 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: advertising, marketing, commercial, tv, metrics, marketing metrics, roi
February 03, 2008
ADVERTISING ROI ON MAJOR SEARCH ENGINES 2007
According to Efficient Frontiers recent Search Engine Performance Report (USA), MSN produced best performance for advertisers attempting to reach a relevant audience on the MSN search engine. Unfortunately, while Google is very strong just about anywhere in the world covering more than 85% of the market place in Australia, UK and continental Europe, MSN adcenter is not operating in Australia and has a presence in only some European countries. But if you are targeting consumers in MSN's strong holds, on the surface advertising on MSN seems to be a better investment.
Google in fact seem to be #1 in most countries, whereas Google currently trails Yahoo in Japan, and is expected to face strong competition in China.
14:20 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Comments (0) | Email this | Tags: seo, sem, performance, marketing, roi, advertising roi, msn
January 12, 2008
Interesting tool for monitoring web marketing and web statistics, metrics
I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.
Visit the site
There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.
In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is – I have no idea).
12:05 Posted by Michael Leander Nielsen in Internet technology | Permalink | Comments (0) | Trackbacks (0) | Email this | Tags: marketing, webmetrics, metrics, customaxi, marketingboss, compare, compete
January 10, 2008
Best introduction wins a credit card control
The best introduction written and published in the Marketingboss Forum by January 31st. 2008, wins a credit card control in stainless steel designed and manufactured by Corpus Copenhagen.
All you have to do is to introduce yourself to the community.
Click here to go to the introduction forum
Click here to use the introduction template
09:10 Posted by Michael Leander Nielsen in Polls | Permalink | Comments (0) | Email this | Tags: marketing, marketingboss, corpus, introuction, win
January 06, 2008
eMarketer’s Ten Key Predictions for 2008
A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;
- Online Ads Remain Resilient
- Video Surge Slows
- Social Network Advertising Hits $1.6 Billion
- Networking Goes Beyond MySpace and Facebook
- YouTube Decides the Election
- Beijing Olympics Pumps Up Ad Spending
- Buy Online, Pick Up In-Store Becomes Expected Feature
- Movie Downloading Hits the Mainstream
- Music Marketers Roll Out New Business Models
- Dynamic Ads Heighten Gaming Revenue Potential
If you want to real the full story, you can find it at emarketers website:
12:30 Posted by Michael Leander Nielsen in Marketing Future | Permalink | Comments (1) | Trackbacks (0) | Email this | Tags: marketing, online marketing, marketing trends, customaxi, michael leander, marketingboss