November 23, 2007
Word of Mouth Versus Traditional Marketing. Friend or Foe?
In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. Read the article at Return on Behavior Magazine
10:05 Posted in Marketing and Networking | Permalink | Comments (0) | Email this | Tags: marketing, graham hill, word of mouth, customaxi, michael leander nielsen