Effective Marketing in the Customer Experience Economy

At the Customer 2.0 Experience Marketing Conference in Berlin, TeleFaction are conducting a workshop entitled Make your customers happy, improve cross sales and reduce customer churn through Return on Behavior.

More information about the conference> www.customer2o.com

The service, that your customers experience is a key component in your ability to secure customer loyalty.

For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation  between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors? 

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