July 03, 2007
Make your customers happy, improve cross sales and reduce customer churn through Return on Behavior™
At the Customer 2.0 Experience Marketing Conference in Berlin, TeleFaction are conducting a workshop entitled Make your customers happy, improve cross sales and reduce customer churn through Return on Behavior.
More information about the conference> www.customer2o.com
11:15 Posted in Marketing conferences and seminars | Permalink | Comments (0) | Email this | Tags: customer 2.0, experience marketing, experience economy, fredrik abildtrup, customer 2.o
December 30, 2006
The role of marketing in the experience economy
Marketing often plays a highly circumscribed role of marketing communications in companies. Few marketing organizations are meaningfully involved in formulating corporate strategy, designing offerings and managing partnerships.
Read Michael Leander Nielsen's article at Return on Behavior Magazine: http://www.returnonbehaviormagazine.com/articles-of-inter...
21:10 Posted in Marketing Future | Permalink | Email this | Tags: marketing, michael leander nielsen, customaxi, experience economy
September 29, 2006
New magazine about customer experience
TeleFaction recently launched a nice magazine about customer experience and the experience economy. In my opinion this magazine is highly relevant for anyone working in customer service, marketing or general management. You can read the magazine and subscriber to the newsletter at: www.returnonbehaviormagazine.com
The magazine covers areas such as marketing, future trends, customer experience management, experience economy, customer service strategies, customer loyalty strategies and much more. It is published by TeleFaction - a European company specialising in Return on Behavior.
And - yes - a subscription is indeed free.
08:31 Posted in Customer experience | Permalink | Email this | Tags: customer experience, marketing, experience economy