February 05, 2008
Video ad spending shows phenomenal growth
According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.
07:36 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: marketing, advertising, forecasting, metrics, emarketer, michael leander nielsen, customaxi
January 12, 2008
Interesting tool for monitoring web marketing and web statistics, metrics
I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.
Visit the site
There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.
In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is – I have no idea).
12:05 Posted by Michael Leander Nielsen in Internet technology | Permalink | Comments (0) | Trackbacks (0) | Email this | Tags: marketing, webmetrics, metrics, customaxi, marketingboss, compare, compete
January 06, 2008
eMarketer’s Ten Key Predictions for 2008
A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;
- Online Ads Remain Resilient
- Video Surge Slows
- Social Network Advertising Hits $1.6 Billion
- Networking Goes Beyond MySpace and Facebook
- YouTube Decides the Election
- Beijing Olympics Pumps Up Ad Spending
- Buy Online, Pick Up In-Store Becomes Expected Feature
- Movie Downloading Hits the Mainstream
- Music Marketers Roll Out New Business Models
- Dynamic Ads Heighten Gaming Revenue Potential
If you want to real the full story, you can find it at emarketers website:
12:30 Posted by Michael Leander Nielsen in Marketing Future | Permalink | Comments (1) | Trackbacks (0) | Email this | Tags: marketing, online marketing, marketing trends, customaxi, michael leander, marketingboss
November 23, 2007
Word of Mouth Versus Traditional Marketing. Friend or Foe?
In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. Read the article at Return on Behavior Magazine
10:05 Posted by Michael Leander Nielsen in Marketing and Networking | Permalink | Comments (0) | Email this | Tags: marketing, graham hill, word of mouth, customaxi, michael leander nielsen
Turning Customers Into Good Corporate Citizens
In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.
09:50 Posted by Michael Leander Nielsen in Customer experience | Permalink | Comments (0) | Email this | Tags: customer citizinship behaviors, return on behavior magazine, customaxi, michael leander nielsen
November 15, 2007
Creating and Feeding the Customer Management Strategy
Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.
This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.
Read Doug Leathers article here
06:55 Posted by Michael Leander Nielsen in Customer experience | Permalink | Comments (0) | Email this | Tags: crm, customer management, customaxi, michael leander, doug leather
November 13, 2007
Prerequisites for cross- and up-selling
In many companies the focus is about the tools rather than the means. Many companies are focusing on how to shorten the time the customer is on the line or using a lot of resources moving the customer to self-service systems, so that they forget that it is not about the call, but about the customer.This is behavior driven.
Pay agents to shorten queue times, they shorten queue times. Pay them to move customers to self-service systems; they move customers to self-service systems. And that so effectively, that the customer got forgotten in the process.
Read the full article at Return on Behavior Magazine
06:35 Posted by Michael Leander Nielsen in Loyalty and retention | Permalink | Comments (0) | Email this | Tags: return on behavior magazine, loyalty, contact center, michael leander nielsen, leander, customaxi, TeleFaction
November 02, 2007
New online magazine about marketing
TeleFaction recently published their latest Return on Behavior Magazine in English. With interesting articles covering modern marketing topics in the areas of customer experience, customer centricity, marketing, marketing management, dialogue marketing and much more.
Return on Behavior Magazine is recommendable. Read on.
07:00 Posted by Michael Leander Nielsen in Marketing and Networking | Permalink | Comments (0) | Email this | Tags: marketing, news, michael leander, customaxi, telefaction
May 25, 2007
Customer 2.0 Experience Marketing Conference in Berlin
Customaxi is organizing The International Customer 2.o Marketing Conference in Berlin. The conference will take place in September 2007.
Designed to benefit marketing managers, marketing directors, VP marketing, emarkerking managers, loyalty marketing managers, acqusition marketing managers and professionals working in the field of online and offline marketing, the conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities.
Visit the conference website and learn more
06:35 Posted by Michael Leander Nielsen in Marketing and Networking | Permalink | Email this | Tags: marketing, conference, web 2.o, customer 2.0, customaxi, telefaction, loyalty marketing
May 17, 2007
Can you use podcasts and video podcasts to inspire and educate the marketing staff?
A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?
Please submit your vote. Results will be published in a Marketingboss issue.
05:15 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, polls, michael leander nielsen, customaxi, marketingboss, podcast, videopodcast