February 05, 2008
TV Watchers More Engaged If Viewing Online
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.
07:30 Posted in Marketing metrics | Permalink | Comments (0) | Email this | Tags: advertising, marketing, commercial, tv, metrics, marketing metrics, roi