Pay per click surprises, when other alternatives are there for the taking
I am (still) somewhat puzzled; Why do so many companies insist on placing PPC (pay per click) campaigns - when they have the choice buying exposure based on other, more or less ,100% variable models?
If I were to spend x thousands of dollars to acquire leads or sales, I would prefer to go with a performance oriented model any day of the week.
Links to a company who might be able to offer you attractive variable models, if you qualify;
http://www.customaxi.com
November 16, 2006
Now thats a brilliant way to search
If you have not already, you must try out this truly unique search "engine". Meet Ms. Dewey, the hilarious librarian. You will not regret clicking the link below. I promise.
http://msdewey.com/
09:55 Posted by Michael Leander Nielsen in Internet technology | Permalink | Email this | Tags: Internet marketing, search engines
April 02, 2006
How's your banner effectiveness?
The reality of "Banner blindness" and the inefficiencies of banner-clicks has been discussed on and off for the past 7-8 years. I am certainly not a hardcore specialist in the field of mass (internet) advertising, but that won't keep me from posting this comment.
08:25 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Email this | Tags: internet marketing, media strategies, michael leander, marketing metrics