Effective Marketing in the Customer Experience Economy

According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.

I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.

Visit the site

There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.

In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is – I have no idea).

• Online Ads Remain Resilient

• Video Surge Slows

• Social Network Advertising Hits $1.6 Billion

• Networking Goes Beyond MySpace and Facebook

• YouTube Decides the Election

• Beijing Olympics Pumps Up Ad Spending

• Buy Online, Pick Up In-Store Becomes Expected Feature

• Movie Downloading Hits the Mainstream

• Music Marketers Roll Out New Business Models

• Dynamic Ads Heighten Gaming Revenue Potential
  
  

If you want to real the full story, you can find it at emarketers website:

In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. Read the article at Return on Behavior Magazine

In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.

Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.
This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.

Read Doug Leathers article here

In many companies the focus is about the tools rather than the means. Many companies are focusing on how to shorten the time the customer is on the line or using a lot of resources moving the customer to self-service systems, so that they forget that it is not about the call, but about the customer.This is behavior driven.

Pay agents to shorten queue times, they shorten queue times. Pay them to move customers to self-service systems; they move customers to self-service systems. And that so effectively, that the customer got forgotten in the process.

Read the full article at Return on Behavior Magazine

TeleFaction recently published their latest Return on Behavior Magazine in English.  With interesting articles covering modern marketing topics in the areas of customer experience, customer centricity, marketing, marketing management, dialogue marketing and much more.

Return on Behavior Magazine is recommendable. Read on.

Customaxi is organizing The International Customer 2.o Marketing Conference in Berlin. The conference will take place in September 2007.

Designed to benefit marketing managers, marketing directors, VP marketing, emarkerking managers, loyalty marketing managers, acqusition marketing managers and professionals working in the field of online and offline marketing, the conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities.

Visit the conference website and learn more

A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?

Please submit your vote. Results will be published in a Marketingboss issue.