Effective Marketing in the Customer Experience Economy - polls

Best introduction wins a credit card control

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 10 Jan 2008 09:10:00 +0100

The best introduction written and published in the Marketingboss Forum by January 31st. 2008, wins a credit card control in stainless steel designed and manufactured by Corpus Copenhagen.

All you have to do is to introduce yourself to the community.

Click here to go to the introduction forum

Click here to use the introduction template

Can you use podcasts and video podcasts to inspire and educate the marketing staff?

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 17 May 2007 05:15:00 +0200

A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?

Please submit your vote. Results will be published in a Marketingboss issue.

Marketingboss Poll by Customaxi

Advertisement banner effectiveness?

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 15 Mar 2007 08:55:00 +0100

Please provide your thoughts on your experience with advertisement banners.

Preferred marketing agency in the future

noreply@blogspirit.com (Michael Leander Nielsen) — Tue, 06 Mar 2007 08:40:00 +0100

According to a survey recently conducted by Marketingboss, the majority of CMO's prefer a one-stop-shop-agency offering all disciplines in the future.

Read survey results and full comments here: http://customaxi.typepad.com/marketingboss/2007/03/preferred_marke.html#more

Marketingboss Poll

noreply@blogspirit.com (Michael Leander Nielsen) — Sat, 03 Feb 2007 11:15:00 +0100

Please provide your thought on your (future) marketing agency supplier preference.

Poll result: Marketing challenge 2007

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 25 Jan 2007 05:20:00 +0100

Marketing challenge 2007

What is your biggest marketing challenge in 2007?

Aligning sales and marketing

Increasing online competence in marketing department

11%

Implementing marketing metrics and ROI

16%

Lead acquisition

16%

Sustain and build customer loyalty

37%

Increase customer experience

16%

Poll conducted by Customaxi on behalf of "Marketingboss".
Poll closed on January 24th. 2007.

Michael Leander Nielsen comments:
I am puzzled and relieved. Only 5% see the alignment of sales and marketing as a challenge. Is that because the voters already have implemented a tight alignment, or because it is not a priority? My guess is the latter. Which of course is a shame.
But I - for one - am glad that 37% plan to focus on building customer loyalty, improving customer loyalty.…

Poll: Biggest Marketing challenge in 2007 ?

noreply@blogspirit.com (Michael Leander Nielsen) — Mon, 15 Jan 2007 19:50:00 +0100