January 10, 2008
Best introduction wins a credit card control
The best introduction written and published in the Marketingboss Forum by January 31st. 2008, wins a credit card control in stainless steel designed and manufactured by Corpus Copenhagen.
All you have to do is to introduce yourself to the community.
Click here to go to the introduction forum
Click here to use the introduction template
09:10 Posted by Michael Leander Nielsen in Polls | Permalink | Comments (0) | Email this | Tags: marketing, marketingboss, corpus, introuction, win
May 17, 2007
Can you use podcasts and video podcasts to inspire and educate the marketing staff?
A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?
Please submit your vote. Results will be published in a Marketingboss issue.
05:15 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, polls, michael leander nielsen, customaxi, marketingboss, podcast, videopodcast
March 15, 2007
Advertisement banner effectiveness?
Please provide your thoughts on your experience with advertisement banners.
08:55 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, marketingboss, poll, michael leander, customaxi, advertising, banner
March 06, 2007
Preferred marketing agency in the future
According to a survey recently conducted by Marketingboss, the majority of CMO's prefer a one-stop-shop-agency offering all disciplines in the future.
Read survey results and full comments here: http://customaxi.typepad.com/marketingboss/2007/03/prefer...
08:40 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketingboss, cmo, survey, poll, marketing, customaxi, michael leander
February 03, 2007
Marketingboss Poll
Please provide your thought on your (future) marketing agency supplier preference.
11:15 Posted by Michael Leander Nielsen in Polls | Permalink | Comments (0) | Email this | Tags: poll, survey, marketing, marketingboss, michael leander nielsen, customaxi, marketingagency
January 25, 2007
Poll result: Marketing challenge 2007
| Marketing challenge 2007 | ||||||||||||||||||||||||
What is your biggest marketing challenge in 2007?
Poll conducted by Customaxi on behalf of "Marketingboss". Poll closed on January 24th. 2007. |
Michael Leander Nielsen comments:
I am puzzled and relieved. Only 5% see the alignment of sales and marketing as a challenge. Is that because the voters already have implemented a tight alignment, or because it is not a priority? My guess is the latter. Which of course is a shame.
But I - for one - am glad that 37% plan to focus on building customer loyalty, improving customer loyalty. And since increasing the customer experience often also directly supports a customer loyalty focus, I guess it is fair to say that more than half of the CMO's surveyed find that customer loyalty is the #1 focus in 2007.
In a future article I will talk about the average CMO's reluctancy to focus on Marketing ROI. The fact that only 16% find this area to be important is neither surprising nor uncommon.
05:20 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, poll, customaxi, michael leander, leander nielsen, marketingboss, marketing challenge
January 15, 2007
Poll: Biggest Marketing challenge in 2007 ?
19:50 Posted by Michael Leander Nielsen in Polls | Permalink | Email this | Tags: marketing, poll, michael leander nielsen, customaxi, marketingboss