Ideas, views and inspiration about Effective Marketing in the Customer Experience Economy by Michael Leander Nielsen http://leander.blogspirit.com/marketing_technology/ Thu, 21 Feb 2008 07:34:45 +0100 blogSpirit.com All Rights Reserved http://leander.blogspirit.com/archive/2007/05/11/will-marketing-automation-technology-finally-take-off.html http://leander.blogspirit.com/archive/2007/05/11/will-marketing-automation-technology-finally-take-off.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing technology Fri, 11 May 2007 07:30:00 +0200 <p><strong>I am furious. I mean; seriously!<br /></strong><br /> Every single day my Google Gmail account receives loads of newsletters, promotional emails and offerings as well as invitations to seminars, webinars and surveys. And that is all fine because I have subscribed to receive the stuff at some point.&nbsp;<br /> <br /> But I cannot get over that the <strong>"one size fits"</strong> all approach is still the method of choice for the vast majority of email marketers. They do not even pretend to care about my needs, my interests, what is relevant to me, what makes me tick, what is likely to win my business.<br /> <br /> If it wasn't for my professional interest in staying current, I would have opted-out a long time ago.<br /> <br /> So these days I ask myself, <strong><em>when will marketers</em></strong>&#8230;</p>