Ideas, views and inspiration about Effective Marketing in the Customer Experience Economy by Michael Leander Nielsen http://leander.blogspirit.com/marketing_metrics/ Thu, 21 Feb 2008 07:34:45 +0100 blogSpirit.com All Rights Reserved http://leander.blogspirit.com/archive/2008/02/05/video-ad-spending-shows-phenomenal-growth.html http://leander.blogspirit.com/archive/2008/02/05/video-ad-spending-shows-phenomenal-growth.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing metrics Tue, 05 Feb 2008 07:36:37 +0100 <a href="http://www.marketingcharts.com/wp/wp-content/uploads/2008/01/emarketer-prediction-us-online-video-ad-spend-2001-2011.jpg" title="emarketer-prediction-us-online-video-ad-spend-2001-2011.jpg"><img width="308" src="http://www.marketingcharts.com/wp/wp-content/uploads/2008/01/emarketer-prediction-us-online-video-ad-spend-2001-2011.jpg" alt="emarketer-prediction-us-online-video-ad-spend-2001-2011.jpg" height="195" title="emarketer-prediction-us-online-video-ad-spend-2001-2011.jpg" /></a><br /> <br /> According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion. http://leander.blogspirit.com/archive/2008/02/05/tv-watchers-more-engaged-if-viewing-online.html http://leander.blogspirit.com/archive/2008/02/05/tv-watchers-more-engaged-if-viewing-online.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing metrics Tue, 05 Feb 2008 07:30:58 +0100 <p><br /> <a href="http://www.marketingcharts.com/wp/wp-content/uploads/2008/01/simmons-engagement-correlation-with-ads-tv-web-mags.jpg" title="simmons-engagement-correlation-with-ads-tv-web-mags.jpg"><img width="441" src="http://www.marketingcharts.com/wp/wp-content/uploads/2008/01/simmons-engagement-correlation-with-ads-tv-web-mags.jpg" alt="simmons-engagement-correlation-with-ads-tv-web-mags.jpg" height="282" title="simmons-engagement-correlation-with-ads-tv-web-mags.jpg" /></a></p> <p>Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.</p>