February 05, 2008
Video ad spending shows phenomenal growth
According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.
07:36 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: marketing, advertising, forecasting, metrics, emarketer, michael leander nielsen, customaxi
TV Watchers More Engaged If Viewing Online
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.
07:30 Posted by Michael Leander Nielsen in Marketing metrics | Permalink | Comments (0) | Email this | Tags: advertising, marketing, commercial, tv, metrics, marketing metrics, roi