February 05, 2008

Video ad spending shows phenomenal growth

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According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.

TV Watchers More Engaged If Viewing Online


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Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.

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