Ideas, views and inspiration about Effective Marketing in the Customer Experience Economy by Michael Leander Nielsen http://leander.blogspirit.com/marketing_in_general/ Thu, 21 Feb 2008 07:34:45 +0100 blogSpirit.com All Rights Reserved http://leander.blogspirit.com/archive/2008/02/03/advertising-roi-on-major-search-engines-2007.html http://leander.blogspirit.com/archive/2008/02/03/advertising-roi-on-major-search-engines-2007.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing in general Sun, 03 Feb 2008 14:20:00 +0100 <img name="media-129510" src="http://leander.blogspirit.com/media/02/00/826cc0bac15d9f7292f9351ea1cf4163.jpg" alt="826cc0bac15d9f7292f9351ea1cf4163.jpg" style="float: left; margin: 0.2em 1.4em 0.7em 0px; border-width: 0px" title="marketing, customaxi, search engines, ROI, SEO, SEM, ROMI, michael leander nielsen" id="media-129510" /><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> According to Efficient Frontiers recent Search Engine Performance Report (USA), MSN produced best performance for advertisers attempting to reach a relevant audience on the MSN search engine. Unfortunately, while Google is very strong just about anywhere in the world covering more than 85% of the market place in Australia, UK and continental Europe, MSN adcenter is not operating in Australia and has a presence in only some European countries. But if you are targeting consumers in MSN's strong holds, on the surface advertising on MSN seems to be a better investment.<br /> <br /> Google in fact seem to be #1 in most countries, whereas&nbsp;Google currently trails Yahoo in Japan, and is expected to face strong competition in China. http://leander.blogspirit.com/archive/2007/05/11/banner-advertisement-not-effective-according-to-cmos.html http://leander.blogspirit.com/archive/2007/05/11/banner-advertisement-not-effective-according-to-cmos.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing in general Fri, 11 May 2007 07:18:43 +0200 In a recent survey conducted by Marketingboss, the vast majority of respondents found banner advertisement to be highly ineffective and a vast of money.<br /> <br /> <strong><a target="_blank" href="http://customaxi.typepad.com/marketingboss/2007/05/banner_advertis.html">Read on here</a></strong> http://leander.blogspirit.com/archive/2006/04/02/how-s-your-banner-effectiveness.html http://leander.blogspirit.com/archive/2006/04/02/how-s-your-banner-effectiveness.html noreply@blogspirit.com (Michael Leander Nielsen) Marketing in general Sun, 02 Apr 2006 08:25:00 +0200 <h3 class="entry-header">The reality of <a href="http://www.internettg.org/newsletter/dec98/banner_blindness.html" class="undefined">"Banner blindness"</a> and the inefficiencies of banner-clicks has been discussed on and off for the past 7-8 years. I am certainly not a hardcore specialist in the field of mass (internet) advertising, but that won't keep me from posting this comment.</h3> <div class="entry-content"> <div class="entry-body"> <p><strong>Pay per click surprises, when other alternatives are there for the taking</strong><br /> I am (still) somewhat puzzled; Why do so many companies insist on placing PPC (pay per click) campaigns - when they have the choice buying exposure based on other, more or less ,100% variable models?<br /> <br /> If I were to spend x thousands of dollars to acquire leads or sales, I would prefer to go with a performance oriented model any day of the week.<br /> <br /> <strong>Links to&nbsp;a company who might</strong>&#8230;</p></div></div>