Pay per click surprises, when other alternatives are there for the taking
I am (still) somewhat puzzled; Why do so many companies insist on placing PPC (pay per click) campaigns - when they have the choice buying exposure based on other, more or less ,100% variable models?
If I were to spend x thousands of dollars to acquire leads or sales, I would prefer to go with a performance oriented model any day of the week.
Links to a company who might be able to offer you attractive variable models, if you qualify;
http://www.customaxi.com
February 03, 2008
ADVERTISING ROI ON MAJOR SEARCH ENGINES 2007
According to Efficient Frontiers recent Search Engine Performance Report (USA), MSN produced best performance for advertisers attempting to reach a relevant audience on the MSN search engine. Unfortunately, while Google is very strong just about anywhere in the world covering more than 85% of the market place in Australia, UK and continental Europe, MSN adcenter is not operating in Australia and has a presence in only some European countries. But if you are targeting consumers in MSN's strong holds, on the surface advertising on MSN seems to be a better investment.
Google in fact seem to be #1 in most countries, whereas Google currently trails Yahoo in Japan, and is expected to face strong competition in China.
14:20 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Comments (0) | Email this | Tags: seo, sem, performance, marketing, roi, advertising roi, msn
May 11, 2007
Banner advertisement not effective according to CMOs
In a recent survey conducted by Marketingboss, the vast majority of respondents found banner advertisement to be highly ineffective and a vast of money.
Read on here
07:18 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Email this | Tags: banner, advertisement, customaxi, michael leander nielsen
April 02, 2006
How's your banner effectiveness?
The reality of "Banner blindness" and the inefficiencies of banner-clicks has been discussed on and off for the past 7-8 years. I am certainly not a hardcore specialist in the field of mass (internet) advertising, but that won't keep me from posting this comment.
08:25 Posted by Michael Leander Nielsen in Marketing in general | Permalink | Email this | Tags: internet marketing, media strategies, michael leander, marketing metrics