Effective Marketing in the Customer Experience Economy

 

Marketingboss TV recently featured a more than 1 hour long presentation given by Dr. Patric Dixon about future consumer trends. The presentations provides valuable insight to anyone into futurism, future marketing strategies, consumerism, lifestyle and consumer trends.

If you want to understand consumers and business buyers alike, you might like to know that Dr. Patric Dixon is a world authority on the subject.  

Well worth watching. Click here to watch

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;

• Online Ads Remain Resilient

• Video Surge Slows

• Social Network Advertising Hits $1.6 Billion

• Networking Goes Beyond MySpace and Facebook

• YouTube Decides the Election

• Beijing Olympics Pumps Up Ad Spending

• Buy Online, Pick Up In-Store Becomes Expected Feature

• Movie Downloading Hits the Mainstream

• Music Marketers Roll Out New Business Models

• Dynamic Ads Heighten Gaming Revenue Potential
  
  

If you want to real the full story, you can find it at emarketers website:

Marketing often plays a highly circumscribed role of marketing communications in companies. Few marketing organizations are meaningfully involved in formulating corporate strategy, designing offerings and managing partnerships.
Read Michael Leander Nielsen's article at Return on Behavior Magazine: http://www.returnonbehaviormagazine.com/articles-of-inter...

Above-the-line marketing spending will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.

But below-the-line marketing, which focuses on targeted, customer-centric communications, measurable results, and advertising with a strong return-on-investment component, will grow even faster. With increases of 7.8% seen annually since 2003, below-the-line expenditures will amount to $550 billion by 2007, according to a study from strategic consulting firm Winterberry Group.

Winterberry, in conjunction with marketing services provider V12 Group, isolated several factors contributing to consumers' embrace of targeted, below-the-line messages.

These include diversified consumer demographics, which decrease the influence of traditional mass-media one-size-fits-all marketing messages.

Another factor is that consumers have also become more sophisticated in controlling their access to messages from all channels. This is enabled by mechanisms such as e-mail filters, the federal do-not-call-list and digital video recorders. At the same time, technology advances such as faster Internet connections, variable digital printing and advanced search engine algorithms make consumer/marketer interactions easier, faster and more relevant.

The study showed that clients are pressuring advertising agencies to deliver personalized campaigns with measurable return-on-investment components, noted the study. This is key, considering the increased preponderance of marketing messages.

The reality of "Banner blindness" and the inefficiencies of banner-clicks has been discussed on and off for the past 7-8 years. I am certainly not a specialist in the field of mass (internet) marketing, but that won't keep me from posting this comment :-)

Pay per click surprises, when other alternatives are there for the taking
I am (still) somewhat puzzled; Why do so many companies insist on placing PPC (pay per click) campaigns - when they have the choice buying exposure based on other, more or less 100% variable models?

If I were to spend x amount of dollars to acquire leads or sales, I would prefer to go with a performance oriented model any day of the week.

Links to companies who might be able to offer you attractive variable models;

• Pinstorm specializing in SEM and SEO
• Notabene.net specializing in SEO/SEM and more
• More to follow
  

 

Det er måske ikke nemt at sluge for de fleste virksomheder. Men faktum er, at man forventer at flere og flere virksomheder i fremtiden vil outsource dele af marketing organisationen.

Hvorfor?

Fordi direkte markedsføring og internet markedsføring bliver en stadig større del af marketing mixet. De traditionelle marketingafdelinger besidder helt enkelt ikke de kompetencer, der er nødvendige for effektivt at kunne switche fra masse markedsføring til individualiseret, direkte markedsføring.

Vil du drøfte dette emne, og høre flere synspunkter, så kontakt mig på mleandernielsen@gmail.com