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        <title>Effective Marketing in the Customer Experience Economy - marketing_and_networking</title>
        <description>Ideas, views and inspiration about Effective Marketing in the Customer Experience Economy by Michael Leander Nielsen</description>
        <link>http://leander.blogspirit.com/marketing_and_networking/</link>
        <lastBuildDate>Thu, 21 Feb 2008 07:34:45 +0100</lastBuildDate>
        <generator>blogSpirit.com</generator>
        <copyright>All Rights Reserved</copyright>
                        <item>
                <guid isPermaLink="true">http://leander.blogspirit.com/archive/2008/01/31/marketingboss-tc-channel-launched-for-marketing-professional.html</guid>
                <title>Marketingboss TV Channel launched for marketing professionals</title>
                <link>http://leander.blogspirit.com/archive/2008/01/31/marketingboss-tc-channel-launched-for-marketing-professional.html</link>
                <author>noreply@blogspirit.com (Michael Leander Nielsen)</author>
                                                <category>Marketing and Networking</category>
                                                <pubDate>Thu, 31 Jan 2008 16:00:00 +0100</pubDate>
                <description>
                    &lt;p&gt;&lt;span style=&quot;font-size: 1.2em&quot;&gt;&lt;a href=&quot;http://www.marketingboss.tv&quot; title=&quot;Visit Marketingboss TV&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://leander.blogspirit.com/media/02/00/77a9ca77bdcb5b84b30e3d4061b9b11a.jpg&quot; name=&quot;media-127883&quot; alt=&quot;77a9ca77bdcb5b84b30e3d4061b9b11a.jpg&quot; style=&quot;border-width: 0px; margin: 0.2em 1.4em 0.7em 0px; float: left&quot; title=&quot;marketing tv, tv, video marketing, viral marketing, customaxi, michael leander, marketingboss, tv&quot; id=&quot;media-127883&quot; /&gt;&lt;/a&gt;&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&amp;nbsp;&lt;/p&gt; &lt;span style=&quot;font-size: 1.2em&quot;&gt;Many marketing professionals are too busy to read all the articles they are interested in, but often tend to be able to spare 5-20 minutes watching and/or listening to a video containing education and/or inspiration about marketing.&lt;/span&gt; &lt;p&gt;&lt;span style=&quot;font-size: 1.2em&quot;&gt;So as a test I have launched Marketingboss TV. Initially you will find a number of videos covering numerous topics that might be relevant to any marketer.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;a href=&quot;http://www.marketingboss.tv&quot; title=&quot;Marketing boss TV&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Go visit the Marketingboss TV Channel here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style=&quot;font-size: 1.2em&quot;&gt;The plan is to add 5-10 new videos each week, so do check back frequently , or even better, sign-up as a member - it is free of course.&lt;/span&gt;&lt;/p&gt;
                </description>
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                        <item>
                <guid isPermaLink="true">http://leander.blogspirit.com/archive/2007/11/23/word-of-mouth-versus-traditional-marketing-friend-or-foe.html</guid>
                <title>Word of Mouth Versus Traditional Marketing. Friend or Foe?</title>
                <link>http://leander.blogspirit.com/archive/2007/11/23/word-of-mouth-versus-traditional-marketing-friend-or-foe.html</link>
                <author>noreply@blogspirit.com (Michael Leander Nielsen)</author>
                                                <category>Marketing and Networking</category>
                                                <pubDate>Fri, 23 Nov 2007 10:05:00 +0100</pubDate>
                <description>
                    &lt;p&gt;&lt;img border=&quot;0&quot; width=&quot;450&quot; src=&quot;http://www.returnonbehaviormagazine.com/images/stories/chess_l.jpg&quot; hspace=&quot;6&quot; alt=&quot;Image&quot; height=&quot;250&quot; title=&quot;Image&quot; /&gt;&lt;/p&gt; &lt;p&gt;In this article by Graham Hill, he asks the key question; whether or not social marketing achieves a better return on resources than traditional marketing does. &lt;a target=&quot;_blank&quot; href=&quot;http://www.returnonbehaviormagazine.com/articles-of-interest/word-of-mouth-versus-traditional-marketing.-friend-or-foe--2.html&quot; title=&quot;Graham Hill article at Return on Behavior Magazine&quot;&gt;&lt;strong&gt;Read the article at Return on Behavior Magazine&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
                </description>
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                <guid isPermaLink="true">http://leander.blogspirit.com/archive/2007/11/02/new-online-magazine-about-marketing.html</guid>
                <title>New online magazine about marketing</title>
                <link>http://leander.blogspirit.com/archive/2007/11/02/new-online-magazine-about-marketing.html</link>
                <author>noreply@blogspirit.com (Michael Leander Nielsen)</author>
                                                <category>Marketing and Networking</category>
                                                <pubDate>Fri, 02 Nov 2007 07:00:00 +0100</pubDate>
                <description>
                    TeleFaction recently published their latest Return on Behavior Magazine in English.&amp;nbsp; With interesting articles covering modern marketing topics in the areas of customer experience, customer centricity, marketing, marketing management, dialogue marketing and much more.&lt;br /&gt; &lt;br /&gt; &lt;a target=&quot;_blank&quot; href=&quot;http://www.returnonbehaviormagazine.com&quot; title=&quot;Return on Behavior Magazine&quot;&gt;Return on Behavior Magazine is recommendable. Read on.&lt;/a&gt;
                </description>
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                <guid isPermaLink="true">http://leander.blogspirit.com/archive/2007/05/25/customer-2-0-experience-marketing-conference-in-berlin.html</guid>
                <title>Customer 2.0 Experience Marketing Conference in Berlin</title>
                <link>http://leander.blogspirit.com/archive/2007/05/25/customer-2-0-experience-marketing-conference-in-berlin.html</link>
                <author>noreply@blogspirit.com (Michael Leander Nielsen)</author>
                                                <category>Marketing and Networking</category>
                                                <pubDate>Fri, 25 May 2007 06:35:00 +0200</pubDate>
                <description>
                    &lt;a target=&quot;_blank&quot; href=&quot;http://www.customaxi.com&quot; title=&quot;Customaxi - The international direct interactive marketing agency&quot;&gt;Customaxi&lt;/a&gt; is organizing &lt;a target=&quot;_blank&quot; href=&quot;http://www.customer2o.com&quot; title=&quot;Customer 2.0 Experience Marketing Conference in Berlin&quot;&gt;The International Customer 2.o Marketing Conference in Berlin.&lt;/a&gt; The conference will take place in September 2007.&lt;br /&gt; &lt;br /&gt; Designed to benefit marketing managers, marketing directors, VP marketing, emarkerking managers, loyalty marketing managers, acqusition marketing managers and professionals working in the field of online and offline marketing, the conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities.&lt;br /&gt; &lt;br /&gt; &lt;strong&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://www.customer2o.com&quot; title=&quot;Visit the Customer 2.0 Experience Marketing Conference website&quot;&gt;Visit the conference website and learn more&lt;/a&gt;&lt;/strong&gt;
                </description>
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                        <item>
                <guid isPermaLink="true">http://leander.blogspirit.com/archive/2007/03/28/oeresund-businss-club-in-copenhagen.html</guid>
                <title>Oeresund Businss Club in Copenhagen</title>
                <link>http://leander.blogspirit.com/archive/2007/03/28/oeresund-businss-club-in-copenhagen.html</link>
                <author>noreply@blogspirit.com (Michael Leander Nielsen)</author>
                                                <category>Marketing and Networking</category>
                                                <pubDate>Wed, 28 Mar 2007 07:00:00 +0200</pubDate>
                <description>
                    &lt;a target=&quot;_blank&quot; href=&quot;https://www.xing.com/net/oeresund/&quot; title=&quot;Oeresund Business Club on Xing&quot;&gt;Oeresund Business Club&lt;/a&gt; hosted an event on March 27 at &lt;a target=&quot;_blank&quot; href=&quot;http://www.cafe-selina.dk&quot; title=&quot;Cafe Selina in the center of Copenhagen&quot;&gt;Cafe Selina&lt;/a&gt; in Copenhagen. The theme of the event was personal development and career planning.&lt;br /&gt; &lt;br /&gt; The main speaker was coach &lt;a target=&quot;_blank&quot; href=&quot;https://www.xing.com/profile/Lau_Laursen&quot; title=&quot;Lau Laursens profile on Xing&quot;&gt;Lau Laursen&lt;/a&gt; from &lt;a target=&quot;_blank&quot; href=&quot;http://www.coach-key.dk&quot; title=&quot;Coach Key - Coach Lau Laursen&quot;&gt;Coach Key&lt;/a&gt;. Some 60 people from some 15 countries attended. I had the impression that quite a number of people managed to connect to relevant people.&lt;br /&gt; &lt;br /&gt; Prizes at the event were sponsored by ParX, &lt;a target=&quot;_blank&quot; href=&quot;http://www.passonmedia.dk&quot; title=&quot;Passon Media - Viral marketing and viral videos&quot;&gt;PassOn Media&lt;/a&gt; and &lt;a target=&quot;_blank&quot; href=&quot;http://www.strongmind.dk&quot; title=&quot;Strongmind - Jonas Allentoft&quot;&gt;Strongmind.&lt;/a&gt;&lt;br /&gt; &lt;br /&gt; Enjoy some of the pictures by following the link below.&lt;br /&gt; &lt;br /&gt; &lt;div id=&quot;A2Syndication2d96e3540b3f89930d333421a359ead4&quot;&gt; &lt;table border=&quot;0&quot; width=&quot;400&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;a2_syndication&quot;&gt; &lt;tbody&gt; &lt;tr&gt; &lt;td height=&quot;265&quot; colspan=&quot;3&quot; width=&quot;400&quot; style=&quot;background-image: url('http://www.album2.com/images/ajax_big.gif')&quot; id=&quot;A2Syndication2d96e3540b3f89930d333421a359ead4_cont&quot; class=&quot;a2_loading_area&quot;&gt;&lt;iframe height=&quot;265&quot; scrolling=&quot;no&quot; width=&quot;400&quot; frameborder=&quot;0&quot; src=&quot;http://www.album2.com/syndicate.php?action=picture&amp;amp;i=179530&amp;amp;w=400&amp;amp;h=265.858&quot; marginheight=&quot;0&quot; marginwidth=&quot;0&quot;&gt;&lt;/iframe&gt;&lt;/td&gt; &lt;/tr&gt; &lt;tr&gt; &lt;td&gt; &lt;table width=&quot;100%&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot;&gt; &lt;tbody&gt; &lt;tr&gt; &lt;td class=&quot;a2_bar&quot;&gt;&lt;a target=&quot;album2&quot; href=&quot;http://www.album2.com/photos.php?action=seephoto&amp;amp;ident=179530&amp;amp;identhash=2f2cebc010bdf55c039697d72e77a31d&quot; title=&quot;View picture full size&quot;&gt;&lt;img src=&quot;http://www.album2.com/img/album2_viewfullsize.gif&quot; alt=&quot;View picture full size&quot; /&gt;&lt;/a&gt;&lt;/td&gt; &lt;td nowrap=&quot;true&quot; class=&quot;a2_bar&quot;&gt;&lt;a target=&quot;album2&quot; href=&quot;http://www.album2.com//events.php?action=slideshow&amp;amp;ident=9474&amp;amp;jumpto=179530&amp;amp;identhash=66cf3661b62751a49aca9fb7e0ed0b05&amp;amp;favourites=&quot; title=&quot;View Oeresund Business Club March 27th 2007&quot;&gt;View Oeresund Business Club March 27th 2007&lt;/a&gt;&lt;/td&gt; &lt;td class=&quot;a2_bar a2_right&quot;&gt;&lt;a target=&quot;album2&quot; href=&quot;http://www.album2.com/&quot; title=&quot;Album2.com&quot;&gt;&lt;img src=&quot;http://www.album2.com/images/album2_poweredby.gif&quot; alt=&quot;Powered by Album2&quot; class=&quot;a2_poweredby&quot; /&gt;&lt;/a&gt;&lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt; &lt;/table&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt; &lt;/table&gt; &lt;/div&gt;
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