Effective Marketing in the Customer Experience Economy - email_marketing

Cost of blocked email grows

noreply@blogspirit.com (Michael Leander Nielsen) — Sun, 16 Jul 2006 08:20:00 +0200

The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003.

During the same period, the percentage of improperly blocked messages will drop from 17% last year to just under 10%, according to a report from Jupiter Research.

Read the full article: http://customaxi.typepad.com/maximizing_marketing/2006/02/cost_of_blocked.html#more

SPAM shrinking, email marketing growing modestly

noreply@blogspirit.com (Michael Leander Nielsen) — Wed, 01 Mar 2006 02:15:00 +0100

JupiterResearch forecasts that email marketing spending in the U.S. will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period.

According to the new report entitled: "U.S. Email Marketing Forecast 2005 to 2010," the overall growth of the market will be marked by growth in spending on retention, acquisition and transactional email. Filtering improvements made by Internet service providers are credited with the expected decline in spam. The average active email consumer will see a drop from 3,253 pieces of spam in 2005 to 1,640 pieces of spam in 2010. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.…

Cost of blocked email grows

noreply@blogspirit.com (Michael Leander Nielsen) — Mon, 27 Feb 2006 08:55:00 +0100

The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million in 2008, up from $230 million in 2003.

During the same period, the percentage of improperly blocked messages will drop from 17% last year to just under 10%, according to a report from Jupiter Research.

Part of the increase in wasted spending will come as marketers invest in retention-focused and sponsored e-mail messages that are blocked from recipients' mailboxes. Jupiter recommended that marketers invest in identity-based trust and bonded-sender programs; both methods increase the chance of delivery.

But these aren't the only obstacles facing e-mail marketers. While consumers reported a 26% increase in unsolicited e-mail, permission e-mail grew at a 36% rate,…

Convenient spam fighting

noreply@blogspirit.com (Michael Leander Nielsen) — Wed, 08 Feb 2006 05:35:00 +0100

In a bid to protect its members from e-mail fraud and phishing, and to offer consistency to commercial e-mail senders, AOL will begin implementing Goodmail's cryptographic CertifiedEmail program and phasing out its IP-based Enhanced Whitelist.

As part of its e-mail security practices, AOL blocks the display of images and hyperlinks on most high-volume messages - except if senders are on the AOL Enhanced white list and maintain very low complaint rates. Beginning today, AOL will also allow senders who have undergone accreditation through Goodmail to display images and hyperlinks by default. Goodmail charges accredited companies a fraction of a cent per message sent.
In addition, AOL will add a "trust symbol" to messages sent by Goodmail's CertifiedEmail senders. It will appear in the inbox and the…