Effective Marketing in the Customer Experience Economy - customer_experience

GREEN MARKETING: ARE CAR COMPANIES GREEN-WASHING?

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 21 Feb 2008 07:10:00 +0100

Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.

See this educational program and many others like it at Marketingboss TV

Turning Customers Into Good Corporate Citizens

noreply@blogspirit.com (Michael Leander Nielsen) — Fri, 23 Nov 2007 09:50:00 +0100

In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.

Recommendations most trusted by internet users

noreply@blogspirit.com (Michael Leander Nielsen) — Wed, 21 Nov 2007 15:16:52 +0100

According to a recent survey by eMarketer recommendations from customers is the most trusted type of advertising.

You can read the full article here

Creating and Feeding the Customer Management Strategy

noreply@blogspirit.com (Michael Leander Nielsen) — Thu, 15 Nov 2007 06:55:00 +0100

Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.
This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.

Read Doug Leathers article here

The money in your Customer Experience

noreply@blogspirit.com (Michael Leander Nielsen) — Fri, 26 Jan 2007 06:50:00 +0100

The service, that your customers experience is a key component in your ability to secure customer loyalty.

For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors?

Read full article

Contact Customaxi if you want to know more about this subject

Smart Spenders: The Global Innovation 1000

noreply@blogspirit.com (Michael Leander Nielsen) — Wed, 17 Jan 2007 08:35:00 +0100

Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.

What does Dentsply International, a midsized manufacturer of dental products in York, Penn., have in common with Kobe Steel, a Japanese metals producer? What qualities are shared by Cadbury Schweppes, the European candy and beverage company; Tata Motors, the up-and-coming Indian automaker; and Google, the superstar of Silicon Valley? What links Caterpillar, the leviathan of earthmoving equipment, with Apple, the nimble conjurer of the iPod Nano, and Adidas, the German purveyor of sportswear? What does Toyota have in common with Christian Dior?

Read full article here: http://www.strategy-business.com/resilience/rr00039

Which Customers Complain the Most about Customer Service?

noreply@blogspirit.com (Michael Leander Nielsen) — Sun, 07 Jan 2007 19:35:00 +0100

New research reveals the top countries where customers complain about customer service most.

A few interesting facts about customer complaints in different countries. Who would have guessed that Swedish customers complain more than anyone else?

Experiential marketing growing

noreply@blogspirit.com (Michael Leander Nielsen) — Wed, 03 Jan 2007 21:20:00 +0100

Experiential marketing is closely linked to customer experience strategies for marketers. Many factors fuel its growth, like the new realities of media consumption and avoidance, and the resulting need to find new ways to reach audiences directly, when and where they are most receptive, even welcoming.
Read full article by Michael Leander Nielsen at Return on Behavior Magazine:

Customer Experience Management – moments of truth

noreply@blogspirit.com (Michael Leander Nielsen) — Mon, 25 Dec 2006 21:10:00 +0100

In the ideal world, Customer Experience Management should be an integral part of CRM as a business strategy, but that's rarely the case.
Customer Experience Management helps the enterprise see the customer with the "right brain"-concerned with perceptions, feelings and interactions that are harder to quantify but valuable, nonetheless.
Read Michael Leander Nielsen's article at Return on Behavior Magazine: http://www.returnonbehaviormagazine.com/articles-of-interest/customer-experience-management-a-a-a-o-moments-of-truth-4.html

New magazine about customer experience

noreply@blogspirit.com (Michael Leander Nielsen) — Fri, 29 Sep 2006 08:31:51 +0200

TeleFaction recently launched a nice magazine about customer experience and the experience economy. In my opinion this magazine is highly relevant for anyone working in customer service, marketing or general management. You can read the magazine and subscriber to the newsletter at: www.returnonbehaviormagazine.com

The magazine covers areas such as marketing, future trends, customer experience management, experience economy, customer service strategies, customer loyalty strategies and much more. It is published by TeleFaction - a European company specialising in Return on Behavior.

And - yes - a subscription is indeed free.