Effective Marketing in the Customer Experience Economy

Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.

See this educational program and many others like it at Marketingboss TV

In this short article, Dr. Francis Buttle elaborates on what he calls the "customer citizenship behaviors". The article can be found at Return on Behavior Magazine published by TeleFaction.

According to a recent survey by eMarketer recommendations from customers is the most trusted type of advertising.

You can read the full article here

Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.
This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.

Read Doug Leathers article here

The service, that your customers experience is a key component in your ability to secure customer loyalty.

For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation  between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors? 

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Contact Customaxi if you want to know more about this subject

Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.

What does Dentsply International, a midsized manufacturer of dental products in York, Penn., have in common with Kobe Steel, a Japanese metals producer? What qualities are shared by Cadbury Schweppes, the European candy and beverage company; Tata Motors, the up-and-coming Indian automaker; and Google, the superstar of Silicon Valley? What links Caterpillar, the leviathan of earthmoving equipment, with Apple, the nimble conjurer of the iPod Nano, and Adidas, the German purveyor of sportswear? What does Toyota have in common with Christian Dior?

Read full article here: http://www.strategy-business.com/resilience/rr00039

New research reveals the top countries where customers complain about customer service most.

A few interesting facts about customer complaints in different countries. Who would have guessed that Swedish customers complain more than anyone else?

Experiential marketing is closely linked to customer experience strategies for marketers. Many factors fuel its growth, like the new realities of media consumption and avoidance, and the resulting need to find new ways to reach audiences directly, when and where they are most receptive, even welcoming.
Read full article by Michael Leander Nielsen at Return on Behavior Magazine:

In the ideal world, Customer Experience Management should be an integral part of CRM as a business strategy, but that's rarely the case.
Customer Experience Management helps the enterprise see the customer with the "right brain"-concerned with perceptions, feelings and interactions that are harder to quantify but valuable, nonetheless.
Read Michael Leander Nielsen's article at Return on Behavior Magazine: http://www.returnonbehaviormagazine.com/articles-of-inter...