Effective Marketing in the Customer Experience Economy

HOW FAR WILL GOOGLE MAPS GO?

2008-02-21T07:30:13+01:00

Just how far will Google Maps go to help consumers find their way, watch satellitte images of roads, houses, living rooms? This short comedy named "The Vacationers" provides an interesting perspective.

Watch this and many more videos at the Marketingboss TV Channel. It is absolutely free.

CASE STUDY: GEEK SQUAD´S UNIQUE MARKETING PROFILE

2008-02-21T07:34:45+01:00

Geek Squad is a hugely popular PC repair (etc) service. The company developed their own culture, which has been very successful. Geek Squad founder Robert Stephens shares the story at the London Marketing Society.

Watch this marketing TV program and many others at Marketingboss TV Channel

GREEN MARKETING: ARE CAR COMPANIES GREEN-WASHING?

2008-02-21T07:15:39+01:00

Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.

See this educational program and many others like it at Marketingboss TV

FUTURE CONSUMER TRENDS - LECTURE BY DR. DIXON

2008-02-19T06:05:51+01:00

Marketingboss TV recently featured a more than 1 hour long presentation given by Dr. Patric Dixon about future consumer trends. The presentations provides valuable insight to anyone into futurism, future marketing strategies, consumerism, lifestyle and consumer trends.

If you want to understand consumers and business buyers alike, you might like to know that Dr. Patric Dixon is a world authority on the subject.

Well worth watching. Click here to watch

Video ad spending shows phenomenal growth

2008-02-05T07:36:37+01:00

According to eMarketer the surge in online video growth is expected to slow in 2008 with a 74% growth (89% in 2007), and spending increase of USD 1,35 billion.

TV Watchers More Engaged If Viewing Online

2008-02-05T07:30:58+01:00

Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services. Moreover, there’s a high correlation between media engagement and ad receptivity.

ADVERTISING ROI ON MAJOR SEARCH ENGINES 2007

2008-02-03T14:26:20+01:00

According to Efficient Frontiers recent Search Engine Performance Report (USA), MSN produced best performance for advertisers attempting to reach a relevant audience on the MSN search engine. Unfortunately, while Google is very strong just about anywhere in the world covering more than 85% of the market place in Australia, UK and continental Europe, MSN adcenter is not operating in Australia and has a presence in only some European countries. But if you are targeting consumers in MSN's strong holds, on the surface advertising on MSN seems to be a better investment.

Google in fact seem to be #1 in most countries, whereas Google currently trails Yahoo in Japan, and is expected to face strong competition in China.

Marketingboss TV Channel launched for marketing professionals

2008-02-02T08:02:26+01:00

Many marketing professionals are too busy to read all the articles they are interested in, but often tend to be able to spare 5-20 minutes watching and/or listening to a video containing education and/or inspiration about marketing.

So as a test I have launched Marketingboss TV. Initially you will find a number of videos covering numerous topics that might be relevant to any marketer.

Go visit the Marketingboss TV Channel here

The plan is to add 5-10 new videos each week, so do check back frequently , or even better, sign-up as a member - it is free of course.

Interesting tool for monitoring web marketing and web statistics, metrics

2008-01-12T12:11:45+01:00

I came across this site, which allows you to compare websites and even research which sites are benefiting the most from keyword phrases of interest.

Visit the site

There are several site comparison offerings out there. Which one might be the most dependable? I do not know. However apart from basic site comparison functionality, Compete offer a new “Search Analytics” tool, which can help you understand which sites are drawing the most traffic from each keyword phrase and how important different phrases are to each site generating high quality traffic.

In the illustration you will see that the keyword “marketing” is attracting a lot of traffic to managementhelp.org. Interestingly the German portal Marketing-Boerse.de is placed at #12, and the google.de as #19 (why that is…

Best introduction wins a credit card control

2008-01-10T09:25:04+01:00

The best introduction written and published in the Marketingboss Forum by January 31st. 2008, wins a credit card control in stainless steel designed and manufactured by Corpus Copenhagen.

All you have to do is to introduce yourself to the community.

Click here to go to the introduction forum

Click here to use the introduction template