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February 21, 2008
GREEN MARKETING: ARE CAR COMPANIES GREEN-WASHING?
Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.
See this educational program and many others like it at Marketingboss TV
07:10 Posted by Michael Leander Nielsen in Customer experience | Permalink | Comments (0) | Email this | Tags: green marketing, car, automative industry, marketing, tv, video, marketing boss channel