Effective Marketing in the Customer Experience Economy

According to Efficient Frontiers recent Search Engine Performance Report (USA), MSN produced best performance for advertisers attempting to reach a relevant audience on the MSN search engine. Unfortunately, while Google is very strong just about anywhere in the world covering more than 85% of the market place in Australia, UK and continental Europe, MSN adcenter is not operating in Australia and has a presence in only some European countries. But if you are targeting consumers in MSN's strong holds, on the surface advertising on MSN seems to be a better investment.

Google in fact seem to be #1 in most countries, whereas Google currently trails Yahoo in Japan, and is expected to face strong competition in China.