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January 06, 2008

eMarketer’s Ten Key Predictions for 2008

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A number of different (marketing) sources have published their 5, 8, 10 or even more key predictions for marketing in 2008. eMarketer's ten key predictions for 2008 addresses primarily online marketing. And here they are;

  • Online Ads Remain Resilient
  • Video Surge Slows
  • Social Network Advertising Hits $1.6 Billion
  • Networking Goes Beyond MySpace and Facebook
  • YouTube Decides the Election
  • Beijing Olympics Pumps Up Ad Spending
  • Buy Online, Pick Up In-Store Becomes Expected Feature
  • Movie Downloading Hits the Mainstream
  • Music Marketers Roll Out New Business Models
  • Dynamic Ads Heighten Gaming Revenue Potential

If you want to real the full story, you can find it at emarketers website:


The graph shows an dramatic growth in online advertising spend in the USA. eMarketer expect online advertising spend to double from 2007 to 2011. My guess is that we are likely to see similar growth rates in Europe and most parts of Asia.

One of their predictions reads "YouTube decides election". Well, I do not know about that. Obviously the exposure, debate and promotion candidates may attract on YouTube will have some bearing, but to say that YouTube will decide the election is probably a bit of an overstatement.

On the other hand, the "prediction" that "Music Marketers Roll Out New Business Models" is hardly a prediction now, is it? If the music industry does not leverage the opportunities offered by digital distribution , I would be very surprised indeed.

12:30 Posted by in Marketing Future | Permalink | Comments (3) | Trackbacks (0) | Email this | Tags: marketing, online marketing, marketing trends, customaxi, michael leander, marketingboss

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Comments

Dear Michael,
It is great pleasure to write you that I read your artical and very much impressed.it is very useful for business planning.
Thanks and regards
Ramesh

Posted by: RAMESH | January 18, 2008

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Posted by: 60012 | November 13, 2008

Very informative and well written article. Cheers for sharing it.

Posted by: peterK | February 28, 2009

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