Effective Marketing in the Customer Experience Economy

Customaxi is organizing The International Customer 2.o Marketing Conference in Berlin. The conference will take place in September 2007.

Designed to benefit marketing managers, marketing directors, VP marketing, emarkerking managers, loyalty marketing managers, acqusition marketing managers and professionals working in the field of online and offline marketing, the conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities.

Visit the conference website and learn more

A growing number of of firms have adopted podcasts and, more recently, video podcasts as a way to inform, inspire and educate audiences. But how do you foresee that you can use this media in the future as tools to educate and further the knowledge of yourself and your marketing team members?

Please submit your vote. Results will be published in a Marketingboss issue.

I am furious. I mean; seriously!

Every single day my Google Gmail account receives loads of newsletters, promotional emails and offerings as well as invitations to seminars, webinars and surveys. And that is all fine because I have subscribed to receive the stuff at some point. 

But I cannot get over that the "one size fits" all approach is still the method of choice for the vast majority of email marketers. They do not even pretend to care about my needs, my interests, what is relevant to me, what makes me tick, what is likely to win my business.

If it wasn't for my professional interest in staying current, I would have opted-out a long time ago.

So these days I ask myself, when will marketers finally open their eyes and smell the coffee? Why do they not take a quick glance at the large selection of marketing automation vendors offering easy to use and relatively inexpensive tools enabling marketers to individualize the communication?  Why should they you ask?

Don't spam me until I die
Well it is indeed a very easy question to answer. Because if marketing accountability is important, it is evident that a individualized approach is many times more effective than the one size fits all approach. And what's more the side-effects are attractive too;

- an increase in the customer experience helps build, sustain and develop your reputation
- a good reputation supports your referral (word of mouth) mechanisms
- relevant communication is far more likely to decrease the permission opt-out rate
- relevant communication pr.definition increase the consumer interest in the messages the marketer is sending. Consumers will read and decide on your offering more frequently than they do with your current one size fits all approach

Email communication overload is indeed a problem for all marketers. While it is not the only problem, it is a big part of it.

Since this is a Furious Michael Article,  I have to keep it short and save the rest of that discussion for a future post.

Feel free to get in touch if you want to chat about the issues above: Michael Leander Nielsen, Customaxi

In a recent survey conducted by Marketingboss, the vast majority of respondents found banner advertisement to be highly ineffective and a vast of money.

Read on here

Danny Kaye sang Wonderful Wonderful Copenhagen. While I do not recall the name of the movie, I can guarantee that in the month of May it has been absolutely true. Carsten Franke, Coloplast, Christopher Plantener, Customaxi, and I, Michael Leander, had lunch in Tivoli on Saturday May 5th. Nice. Feel free to glance the pictures from the day and night by clicking below.

View Pictures from Tivoli in May