Effective Marketing in the Customer Experience Economy

Persistence with loyalty development undoubtedly led to a surplus on the bottom line for Andersen & Martin - the largest car dealer in Denmark, and simply proves the invaluable link between loyal co-workers and loyal customers.

In this article Peter Winther discusses the case as it were for Andersen & Martini, a Copenhagen based public company. The company turned red numbers to black in record time. One of the key instruments being the design and implementation of an impressive and highly effective marketing loyalty program.

-> Article is found here: Return on Behavior Magazine
-> Visit Andersen & Martini (in Danish)
-> Download the article as PDF: LoyalBehaviorReflectsROI_PeterWinther_Article.pdf

The service, that your customers experience is a key component in your ability to secure customer loyalty.

For every company that declares as its goal to be more customer-driven it is from the start crucial to understand the company's position in relation to the customers: How do the customers perceive the company's products and services? Are they satisfied with the products and services that they buy? Do they think that there is an acceptable relation  between price and quality? Which factors influence the customers' satisfaction and loyalty? Is customer satisfaction rising or falling, and what is the customers' evaluation of the company in comparison with its competitors? 

Read full article

Contact Customaxi if you want to know more about this subject

Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.

What does Dentsply International, a midsized manufacturer of dental products in York, Penn., have in common with Kobe Steel, a Japanese metals producer? What qualities are shared by Cadbury Schweppes, the European candy and beverage company; Tata Motors, the up-and-coming Indian automaker; and Google, the superstar of Silicon Valley? What links Caterpillar, the leviathan of earthmoving equipment, with Apple, the nimble conjurer of the iPod Nano, and Adidas, the German purveyor of sportswear? What does Toyota have in common with Christian Dior?

Read full article here: http://www.strategy-business.com/resilience/rr00039

New research reveals the top countries where customers complain about customer service most.

A few interesting facts about customer complaints in different countries. Who would have guessed that Swedish customers complain more than anyone else?

Experiential marketing is closely linked to customer experience strategies for marketers. Many factors fuel its growth, like the new realities of media consumption and avoidance, and the resulting need to find new ways to reach audiences directly, when and where they are most receptive, even welcoming.
Read full article by Michael Leander Nielsen at Return on Behavior Magazine: