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December 30, 2006
The role of marketing in the experience economy
Marketing often plays a highly circumscribed role of marketing communications in companies. Few marketing organizations are meaningfully involved in formulating corporate strategy, designing offerings and managing partnerships.
Read Michael Leander Nielsen's article at Return on Behavior Magazine: http://www.returnonbehaviormagazine.com/articles-of-inter...
21:10 Posted in Marketing Future | Permalink | Email this | Tags: marketing, michael leander nielsen, customaxi, experience economy